Story Boarding Tips
It’s seems crazy to me that I’m actually writing a blog on how to write a blog. Because even though I enjoy writing as a way to express myself, professionally, I started off as a designer. But with continued education, and a great mentor I’ve learned to hone my creative writing in to technical and professional writing too. Still, both have similar aspects. Creative writing simply uses more adverbs and adjectives than professional and technical writing.
For example: If I was writing a piece about IT networks, I might say in a creative piece, Our IT network solutions blow away the competition making you the champion in your company. But in professional writing it’s more like: Our IT solutions provide simple cloud management software tools that allow IT professionals to securely and easily to change access and bandwidth from any device anywhere.
Notice the excessive use of adjectives, adverbs, and non-pertinent information? Yup, that’s creative writing. Professional writing is barebones, to the point. Because as professionals we have less time to mess around here’s a couple quick tips to remember in writing.
- Flow. Make you’re your point and make it easy to follow. To do this, try thinking out ahead of time the premise of your topic and how you’ll structure it. Remember back to English class and the outlines your teacher made you write. That’s a great basic tool. In your structure use headlines or main ideas to give the highlights of the blog or topic. Then write the meat of each topic in a paragraph form. Use 2 or 3 supporting statements and move on.
As time goes, you’ll be able to develop and remember the outline in your head as you write. But, if you’re not there yet, write out your steps then attack.
‘Flow’ makes me think of an old movie called She’s The Man. A hilarious show. However in the movie the main character teaches another character how to get the girl. The secret…FLOW. She explains it doesn’t matter what you talk about. Flow is Flow, and that’s all you need.
- Story. Relate to the audience and make your point relevant. I work with a number of clients these days helping them to improve their Search Engine rankings. While it’s not rocket science, there are a few hard fast rules—relevant concise content.
I proofed a blog from a client recently. It started off strong. It had a great headline and captivating first sentence and paragraph. However, it seemed that most of the 300 word blog was mostly one-liners and random statements. All of which eluded to a problem, but none of which provided or pointed to a solution, or even explained the problems in detail. I got done reading the blog and didn’t glean any major point. I was left thinking…what’s the point here? It was like the ramblings of an old person. Great stuff along the way, but you really didn’t understand what they were saying.
- Summary. Tell them what they read. Any great presenter knows that the ideal presentation has 3 parts. First: It tells the audience what they will hear. Second: It tells them the details or story. Third: It tells the audience what the just heard.
Blogs are just like this. Start off with a strong premise paragraph telling your audience what you’re getting at. This is the gotcha stage. Like in anything you’ve only got a few seconds to grasp your reader’s attention. Once you’ve got their attention, then you drone on a little.
While there are other things to include too like, Pictures, Hashtags and keywords, I merely wanted to focus on the structure or bare bones of writing a blog in this writing. I think I’ve done this. There are really only 3 simple steps. However it seems the first one is the most missed. Happy blogging out there, and should you decide you want help along the way, feel free to reach out and ask us here at Solid Marketing how to you can accomplish real results.